Campaign planning / route 05

Full campaign

One campaign spine, from the sold media plan to partner pre-flight and channel hand-offs.

Campaign basics

Name the campaign and the decision it should support.

Campaign name * Brief owner * Ocean brand * Partner brand * Your email * Campaign reference Commercial objective * Target audience *

What was sold

Use the agreed media plan as the shopping list. Each promised output needs its own row.

Campaign live start * Campaign live end *

Paid social and Ali’s separate route are intentionally outside this first version.

Partner source pack

Capture partner direction once, before the team starts making assets.

Partner proposition / mandatory message * Source assets and links * Offer, price and CTA Brand rules and usage restrictions Mandatory copy Claims or evidence required

Campaign direction

Give copy, product and creative one organising idea.

Abi’s direction / organising idea * Desired audience response * Landing-page copy direction Initial creative direction Creative references Things to avoid

Channel hand-offs

Generate an editable hand-off for each sold output. Landing-page copy and initial creative lead; the wider team follows after pre-flight.

Add the sold deliverables above, then generate the hand-offs.

No hand-offs generated yet.

Partner pre-flight

Approve the core copy and creative direction before briefing every channel.

Partner approval required? * Partner approver / role Landing-page copy status Initial creative status Approval evidence link Decision date Feedback / conditions

Wider-team hand-off is blocked until required partner approval is recorded.

Timeline

Keep the hand-off sequence visible rather than relying on email memory.

Brief sent Partner pack ready Partner approval due Wider-team brief First copy / creative review Internal sign-off External sign-off Go-live

Review the draft

Do not use · Abi only. Reviewing stays on this device; it will not save a brief, notify anyone or create calendar events.